Where retail ends, the shop begins.
A direct channel next to retail — web shop, admin panel and app in 14 languages, with every order flowing into the ERP.
- E-commerce
- Integrations
Case study · mydeli app
A direct line
to every customer.
The mydeli app puts the shop on the phone — with order updates by push, the full range and reordering in a few taps.
- Client
- Trend MEAL · mydeli
- Industry
- Food
- Services
- Software Development · ERP & Integrations
- Implementation
- 2026 · under 2 weeks
Key figures
2platformsiOS and Android.
1app for both storesOne codebase, one release process.
1shared APISame prices, stock and orders as the web shop.
2languagesGerman and English.
The starting point
Customers ordered once — and then the brand lost touch.
Between orders there was no direct channel. Customers did not know where their parcel was, and every new order started from scratch in the browser.
What we did
A shop app on the same API as the web shop.
Customers browse the range, build boxes and order in a few taps. Push notifications report each step of the order, and a timeline shows where the parcel is — right up to the doorstep.
The result
A direct line to every customer who installs the app.
Order updates arrive without an inbox search, the next order is a few taps away — and the brand tells its customers about new boxes the moment they launch.
What we built
Shop, order status and news.
In every pocket.
Push notifications
Order updates and new boxes, straight to the phone.
Order progress
Every step from payment to doorstep, in one timeline.
Quick reordering
Past orders and a quick login keep the next order short.
Boxes and bundles
Curated boxes and bundle prices, as in the web shop.
Passwordless login
Email code, magic link or Sign in with Apple.
Self-service cancellation
Customers cancel themselves while the order is not yet being prepared.
One account for everything
Same account, same cart, same order history as the web shop.
iOS and Android
One app for both stores.
Mobile app
For iOS and Android.
One app for both stores — with push notifications, order progress and quick login.
Available for iOS and Android.
How it fits together
One API, two channels.
App and web shop share the account, prices and orders. The ERP ships, the app reports it.
Applications
Mobile appiOS and Android.
Web shopSame account, same orders.
Attach any applicationMarketplace, POS, B2B portal — one API serves them all.
Core
Shop APIPrices, totals, taxes and rules — one place for app and web shop.
Monitoring & trackingUptime, errors and alerts — plus the numbers behind every sale.
Systems
ERPFulfilment, stock and invoices.
Push notificationsOrder updates the moment they happen.
Sync data anywhere you needAccounting, logistics, CRM, marketing — wherever the data has to go.
What the business gets
Closer to the customer.
Between orders, too.
What changes for the people who decide — not just for IT.
A direct channel to the customer
No inbox and no ad platform in between: the brand reaches app users directly — with order updates and news about new boxes.
Trust through transparency
Customers see where their order is at every step. They know what happens next — and order again with confidence.
Reordering made easy
The next order is a few taps away. That is what turns a first purchase into a habit.
To the doorstep
Ordered on the sofa, delivered to the door — for customers with no store nearby, too.
Built on what exists
Same API, same ERP, same stock as the web shop. The app adds a channel, not a second system.
Built in under two weeks
Because the API was already there, the app went from first line to finished build quickly.
Related projects
One ERP from warehouse to invoice.
Purchasing, stock, order processing and the barcode app in one system — with a multilingual operations manual for the team.
- ERP system
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