The shop in your pocket.
Order updates by push, quick reordering and delivery to the doorstep — on iOS and Android.
- Mobile app
- E-commerce
Case study · mydeli
Where retail ends,
the shop begins.
mydeli reaches customers with no store nearby — directly, in 14 languages, alongside its retail partners.
Visit mydeli.shop- Client
- Trend MEAL · mydeli
- Industry
- Food
- Services
- Software Development · ERP & Integrations
- Implementation
- 2026 · 4 months to launch
Key figures
14languagesOne storefront, every market.
3surfacesWeb shop, admin panel, mobile app.
1source of truthProducts, stock and invoices live in the ERP.
€57average order valuePer order, incl. VAT, since launch.
The starting point
Retail brings the brand to many people — but not to everyone.
Fans who moved away, live in another country or simply have no stocking store nearby could not buy. And the brand learned little about the people who would have.
What we did
A direct sales channel next to retail.
A web shop, an admin panel for the team and a mobile app — all on one API that owns every price, total and tax rule. The API is connected to the ERP, so the warehouse and accounting work from the same records the customer bought from.
The result
Live four months after the first workshop. Customers now order wherever they are.
Retail stays the main channel; the shop closes the gaps around it. The brand sees every direct order and where it came from — and speaks to customers in their own language.
What we built
Shop, admin and app.
One system.
Web shop
Single products and curated boxes, fast on any device.
Admin panel
The team runs products, orders and stores without IT.
ERP sync
Orders flow to fulfilment and invoicing automatically.
Payments
The payment methods customers expect.
14 languages
Every page and email translated natively.
Passwordless login
Email code, magic link or Sign in with Apple.
Multi-store
One platform, several shops — each on its own domain.
Mobile app
iOS and Android from one codebase.
Mobile app
The shop as an app, too.
Order updates by push and reordering in a few taps — with the same account as the web shop.
Available for iOS and Android.
How it fits together
One API in the middle.
The applications display. The API decides. The ERP keeps the books.
Applications
Web shopCustomers order on any device.
Admin panelThe team runs products and orders.
Mobile appiOS and Android.
Attach any applicationMarketplace, POS, B2B portal — one API serves them all.
Core
Shop APIPrices, totals, taxes and rules — decided in one place.
Monitoring & trackingUptime, errors and alerts — plus the numbers behind every sale.
Systems
ERPFulfilment, stock and invoices.
PaymentsThe methods customers expect.
Sync data anywhere you needAccounting, logistics, CRM, marketing — wherever the data has to go.
Why it matters
From business to customer closes a gap: people get their favourite brands even when there is no classic retail store nearby.
What the business gets
A second channel.
Next to retail, not against it.
What changes for the people who decide — not just for IT.
Reach the customers retail can't
People with no store nearby can still buy — and the brand gets to know them: who orders, what, and from where. Retail partners keep their shelf; the shop reaches everyone else.
Live in 4 months
From the first workshop to the first real order. Revenue starts early; features follow in short steps.
New markets without a new project
14 languages, and the platform is built for several shops. The next country or brand is set up, not rebuilt.
No double entry
Every order reaches the ERP on its own. Finance and the warehouse work from the same numbers as the shop.
Numbers you can steer by
Order value, campaigns and sales channels measured per order — so marketing budget goes where it pays back.
Runs, and stays running
Monitoring and alerts watch the shop and its connections. When something breaks, we know — and fix it.
Related projects
One ERP from warehouse to invoice.
Purchasing, stock, order processing and the barcode app in one system — with a multilingual operations manual for the team.
- ERP system
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